Blog | The Naming Lab

Our Inspiration – A Compelling Revelation

Though the connection may seem remote at first glance, “Spotting Patterns on the Fly” an article published in the Harvard Business Review… Read More

Author: denis.ezingeard     12/06/2010

Naming Playground – Predictable Decadence!

In the mid-80’s, the golden era of pharmaceutical naming was exciting! There was much room for creative freedom, so namers had the… Read More

Author: denis.ezingeard     11/16/2010

Abstract Painting – An Intuitive Analogy

In today’s swirling media world… we are almost daily confronted with new brands, some of them abstract – totally new with no apparent… Read More

Author: denis.ezingeard     10/18/2010

Our Inspiration – The Darwinian Connection

What happens when an adventurous engineer encounters the naturalist Darwin? Over the years I was irresistibly drawn to explore… Read More

Author: denis.ezingeard     10/29/2009

Our Origin – Founding Education

What have DNA and Darwin got to do with naming? And how is it that some brand names survive and thrive in the pharmaceutical… Read More

Author: denis.ezingeard     10/29/2009