Brand Architecture

At ixxéo, brand architecture development is more than just analyzing and structuring a set of brands. It is a holistic service that conceives and elaborates scenarios about the dynamics of hierarchy and relationships among brands across your entire portfolio — to help you take a strategic stance in managing its value. A well-designed brand architecture leverages intrinsic product brand power, synergistic family brand potential and competitive branding opportunities to increase the visibility of your brand portfolio and secure brand loyalty among prescribers, dispensers and patients.

Our consultants analyze and optimize your brand architectures from micro to macro level, to help you better manage product and franchise lifecycles and anticipate best ways for new brands to fit in.

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Brand Architecture - Pharmaceutical Portfolio