Our Approach

It has become increasingly obvious that a 'one idea-one name' solution simply doesn't work in today's pharmaceutical naming arena.

To cope with the ever-growing complexity and shrinking space, ixxéo has invented Name Engineering — a breakthrough, twofold approach:

  • The science of naming — a holistic, macro transformation process to engineer name pool viability. Learn More

  • The art of names — a stylistic, micro refinement process to craft individual name appeal. Learn More

Although they stem from different analogies, these two processes are implemented in tandem, interactively entwined in a fully integrated, state-of-the-art methodology that yields a broader and richer pool of viable and appealing names.

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Pharmaceutical Naming - Approach