Trademark screening is a pivotal part of Name Engineering and is best described as an optimized virtual search. Our screens are exceptionally subtle and reliable at spotting trademark obstacles because they are conducted by paralegal professionals who master the balance between scope of register coverage and scrutiny depth, and who know how to best employ sophisticated, effective algorithms. In addition, they also understand the techniques, tips and nuances of name crafting.
Furthermore, these screens also provide a preliminary perspective in detecting regulatory conflicts.
We trademark screen at an early stage in the name engineering process, because our screens serve two purposes. They play an integral, strategic role in our creative process, giving us important feedback early on, to inform name development activities. And, they optimize your resources by sharply reducing the number of names that would otherwise require later-stage, full and costly legal searches.