Blog | The Naming Lab

Abstract Names – Sounds Trigger Associations

In an early experiment about sound symbolism and perceived associations, viewers were asked to compare drawings with invented names… Read More

Author: arlene.teck     12/23/2014

Our Vision – An Artistic Renaissance

If you could imagine an ideal transformation in today’s pharmaceutical naming framework, what would you dream up?.. Read More

Author: arlene.teck     01/10/2011

Name Continuum – Meaningful to Abstract

When you first discover an abstract name at the beginning of its life in the marketplace, how many times do you hear a little voice inside… Read More

Author: arlene.teck     10/13/2010

Abstract Painting – A First Encounter

Although this image by Jackson Pollock evokes nothing that exists in the real world, there is still much that can be said about it, as a piece of… Read More

Author: arlene.teck     10/06/2010