Blog | The Naming Lab

Our Inspiration – The Darwinian Connection

What happens when an adventurous engineer encounters the naturalist Darwin? Over the years I was irresistibly drawn to explore… Read More

Author: denis.ezingeard     10/29/2009

Our Origin – Founding Education

What have DNA and Darwin got to do with naming? And how is it that some brand names survive and thrive in the pharmaceutical… Read More

Author: denis.ezingeard     10/29/2009