Blog | The Naming Lab

Abstract Names – Sounds Trigger Associations

In an early experiment about sound symbolism and perceived associations, viewers were asked to compare drawings with invented names… Read More

Author: arlene.teck     12/23/2014

Naming Playground – Predictable Decadence!

In the mid-80’s, the golden era of pharmaceutical naming was exciting! There was much room for creative freedom, so namers had the… Read More

Author: denis.ezingeard     11/16/2010

Abstract Painting – An Intuitive Analogy

In today’s swirling media world… we are almost daily confronted with new brands, some of them abstract – totally new with no apparent… Read More

Author: denis.ezingeard     10/18/2010

Name Continuum – Meaningful to Abstract

When you first discover an abstract name at the beginning of its life in the marketplace, how many times do you hear a little voice inside… Read More

Author: arlene.teck     10/13/2010

Abstract Painting – A First Encounter

Although this image by Jackson Pollock evokes nothing that exists in the real world, there is still much that can be said about it, as a piece of… Read More

Author: arlene.teck     10/06/2010